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资讯与研究

来自具名媒体机构的行业资讯(每条均链接至原文),以及奠定 GEO 领域基础的学术研究。收录不代表认可。

研究资料库

GEO: Generative Engine Optimization (the paper that coined GEO) ↗

The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.

Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023

AI features and your website (Google's official guidance) ↗

Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.

Google Search Central

Ahrefs research blog ↗

Empirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.

Ahrefs

Semrush research blog ↗

Large-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.

Semrush

按媒体来源划分的信息流内容

Search Engine Roundtable 33 Search Engine Journal 27 Semrush Blog 7 Ahrefs Blog 4 Growth Memo (Kevin Indig) 3 Google Search Central 1

我们的数据管道按媒体来源采集的标题, Oct 05–Oct 19, 2026 (75 篇文章;数据来自本站新闻数据库,非媒体发布总量).

最新头条

AnalysisGoogleNewsResearch
SEJOct 16

Why The New York Times Puts Free Content First ↗

News

The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works. The post Why The New York Times Puts Free Content First appeared first on Search Engine Journal .

Oct 16, 19:00 UTC Search Engine Journal · 外部文章,将跳转至发布方网站
SEROct 16

Google Search Ranking Volatility & Chatter Spike Today ↗

News

It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the past…

Oct 16, 11:55 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 16

Google Ads To Allow Certification For Online Gambling Advertisers ↗

News

Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Google Ads.

Oct 16, 11:51 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 16

Bing Tests Read More Links In Search Result Snippets ↗

News

Microsoft is testing placing "read more" links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a "Read more" link at the…

Oct 16, 11:41 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 16

Google Ads Lead Form Adds Lead Scoring For Lead Qualification ↗

News

Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether they qualify under…

Oct 16, 11:31 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 16

Bing Search Testing Popular Links On Snippets ↗

News

Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.

Oct 16, 11:21 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 16

Google Ads API Releases Twice Per Month Going Forward ↗

News

Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads API update monthly…

Oct 16, 11:11 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 16

Google Updated Indexing API Quota Details & More ↗

News

Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial testing explanation…

Oct 16, 10:05 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
ABOct 16

How to Automate Content Creation: A Follow-Along Guide ↗

Research

When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles before the day ends and…

Oct 16, 09:21 UTC Ahrefs Blog · 外部文章,将跳转至发布方网站

2027 SEO Planning Workbook ↗

Analysis

Walk into next year’s budget meeting with a confident plan

Oct 16, 06:11 UTC Growth Memo (Kevin Indig) · 外部文章,将跳转至发布方网站
SEROct 16

Google Dataset Search Currently Not Returning Search Results ↗

News

For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] - did not match any…

Oct 16, 01:37 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 15

Universal Cart Launches In Google Search (U.S.) ↗

News

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping…

Oct 15, 13:40 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
SEROct 15

Google Automotive Model Feeds On Search Ads (Vehicle Top Ads) ↗

News

Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase…

Oct 15, 11:51 UTC Search Engine Roundtable · 外部文章,将跳转至发布方网站
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