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News & Research

Industry news from named publishers (every item links out to the original), plus the research that defines the GEO field. Inclusion is not endorsement.

The research shelf

GEO: Generative Engine Optimization (the paper that coined GEO) ↗

The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.

Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023

AI features and your website (Google's official guidance) ↗

Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.

Google Search Central

Ahrefs research blog ↗

Empirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.

Ahrefs

Semrush research blog ↗

Large-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.

Semrush

What the stream carried, by publisher

Search Engine Roundtable 33 Search Engine Journal 27 Semrush Blog 7 Ahrefs Blog 4 Growth Memo (Kevin Indig) 3 Google Search Central 1

Headlines our pipeline collected per publisher, Oct 05–Oct 19, 2026 (75 articles; counted from this site's own news database, not publisher totals).

Latest headlines

Filtered: Research · clear

AnalysisGoogleNewsResearch
ABOct 16

How to Automate Content Creation: A Follow-Along Guide ↗

Research

When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles before the day ends and…

Oct 16, 09:21 UTC Ahrefs Blog · external article, opens the publisher's site
ABOct 12

How ChatGPT Does Query Fan-Out (15 Million Queries Studied) ↗

Research

We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August…

Oct 12, 08:55 UTC Ahrefs Blog · external article, opens the publisher's site
ABOct 06

How to Measure AI Search Visibility When Attribution Falls Short ↗

Research

That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read ……

Oct 06, 16:00 UTC Ahrefs Blog · external article, opens the publisher's site
ABOct 06

AI Search ROI Is Messy. Here’s How to Measure It Anyway ↗

Research

Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products…

Oct 06, 15:51 UTC Ahrefs Blog · external article, opens the publisher's site

Local SEO: What is it & how to do it ↗

Research

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

Oct 05, 12:51 UTC Semrush Blog · external article, opens the publisher's site

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