News & Research

Industry news from named publishers (every item links out to the original), plus the research that defines the GEO field. Inclusion is not endorsement.

GEO: Generative Engine Optimization (the paper that coined GEO) ↗

The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.

Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023

AI features and your website (Google's official guidance) ↗

Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.

Google Search Central

Ahrefs research blog ↗

Empirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.

Ahrefs

Semrush research blog ↗

Large-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.

Semrush

What the stream carried, by publisher

Headlines our pipeline collected per publisher, Oct 05–Oct 19, 2026 (75 articles; counted from this site's own news database, not publisher totals).

Filtered: Analysis · clear

Analysis Google News Research

2027 SEO Planning Workbook ↗

Analysis

Walk into next year’s budget meeting with a confident plan

Oct 16, 06:11 UTC

Growth Memo (Kevin Indig) · external article, opens the publisher's site

SEJOct 14

Analysis: Google Is Poisoning Search Results For Rank Trackers via @sejournal, @martinibuster ↗

News

Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions. The post Analysis: Google Is Poisoning Search Results For Rank Trackers appeared first on Search Engine…

Oct 14, 09:17 UTC