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News & Forschung

Branchennews von namentlich genannten Publishern (jeder Eintrag verlinkt auf das Original) sowie Studien, die das GEO-Feld prägen. Aufnahme ist keine Empfehlung.

Das Forschungsregal

GEO: Generative Engine Optimization (the paper that coined GEO) ↗

The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.

Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023

AI features and your website (Google's official guidance) ↗

Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.

Google Search Central

Ahrefs research blog ↗

Empirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.

Ahrefs

Semrush research blog ↗

Large-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.

Semrush

Aktuelle Schlagzeilen

Filtered: Google · clear

AnalysisGoogleNewsResearch

Google: We Don't Penalize For Old Outbound Links With Shady Content ↗

News

Google's John Mueller was asked if Google would penalize a site for old outbound links to a site that once hosted quality content and now changed ownership and hosts shady content. John said Google won't penalize such…

Aug 31, 18:59 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google European Search Dataset Licensing Program Details ↗

News

Google has updated its Google European Search Dataset Licensing Program page with details on the program. Google has been designated as a "gatekeeper" under the DMA and is thus legally required to share its search data…

Aug 31, 16:13 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Merchant Center Popular Products Enhanced Coverage & Insights ↗

News

Google posted a note that it has made enhancements to the Merchant Center's Popular products reports. Specifically, the coverage and insights sections were improved back in June of this year, but Google just posted…

Aug 31, 11:41 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Confirms Search Spam Team Is Fighting & Well Resourced ↗

News

Rajan Patel, VP of Engineering for Google Search, has confirmed that the Google Search team is still well-resourced in its fight against search spam. The spam team continues to update its spam algorithms, such as the…

Aug 31, 11:21 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google AI Mode With Inline Shopping Carousel Ads & Single Ad Unit ↗

News

Google is now showing shopping ads in a carousel format inline within AI Mode results. Plus, Google is also showing a similar ad unit at the bottom of the AI Mode results. We got a lot of ads in AI Mode now, and I guess…

Aug 31, 11:11 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Ads Book Buttons Expand To Search & Performance Max ↗

News

Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps…

Aug 28, 11:51 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Alcohol Advertising Policy Update On September 30 ↗

News

Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on specific advertiser…

Aug 28, 11:21 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Search Having Indexing/Serving Issues August 28th ↗

News

Google Search seems to be having indexing or serving issues in the past hour or so. New content from the past hour doesn't seem to be showing up in Google Search results. Content from the Wall Street Journal, New York…

Aug 28, 11:15 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google AI Mode Asking Searchers To Sign In ↗

News

Google is testing asking searchers to sign in within the AI Mode response. Google shows a big Google super logo and a sign in button that says "Sign in to save your..."

Aug 28, 11:11 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Search Now Lists The Supported Favicon File Formats ↗

News

Google has updated the favicon search developer documentation to list out the supported favicon file formats. Google added this line that reads, "Google Search supports the following favicon file formats: BMP, GIF, ICO…

Aug 28, 11:05 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers

Google Won't Enforce Its Site Reputation Policy Manual Actions In Europe ↗

News

Google announced it will not enforce manual actions under the site reputation abuse policy in the European Economic Area (EEA) due to a mandate set by the European Commission, effective August 30, 2026. Google said…

Aug 28, 05:00 UTC Search Engine Roundtable · Externer Artikel, öffnet die Website des Publishers
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