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Actualités du secteur issues d'éditeurs identifiés (chaque élément renvoie vers l'original), ainsi que les recherches qui définissent le domaine du GEO. La présence d'un contenu ne vaut pas approbation.
The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.
Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.
Google Search CentralEmpirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.
AhrefsLarge-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.
SemrushAI gets information from channels like training data, live online information, and licensing partnerships.
Sep 01, 07:52 UTC Semrush Blog · article externe, ouvre le site de l'éditeurKevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots. The post How We Earned 1,000+ Links For GEO/SEO appeared first…
Sep 01, 07:45 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurFTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion. The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme…
Aug 31, 23:49 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurRank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it's coming back. The post Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return appeared first on…
Aug 31, 21:40 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurGoogle says Search Console's generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide. The post Google Search Console AI Reports Rolled Out…
Aug 31, 19:04 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurGoogle's John Mueller was asked if Google would penalize a site for old outbound links to a site that once hosted quality content and now changed ownership and hosts shady content. John said Google won't penalize such…
Aug 31, 18:59 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients. The post ChatGPT Is Now A “Very Large Online Search Engine”…
Aug 31, 18:31 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurGoogle has updated its Google European Search Dataset Licensing Program page with details on the program. Google has been designated as a "gatekeeper" under the DMA and is thus legally required to share its search data…
Aug 31, 16:13 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurNew findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Aug 31, 16:00 UTC Search Engine Land · article externe, ouvre le site de l'éditeurAfter a few months of slowing rolling out these features, everyone should soon have access to them.
Aug 31, 15:15 UTC Search Engine Land · article externe, ouvre le site de l'éditeurThree role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required. The post How To Restructure Your Marketing Team & Budget For The AI-Search Era…
Aug 31, 14:30 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurReddit can reveal why people choose, reject, or question a brand. Turn those insights into better content for organic and AI search.
Aug 31, 14:00 UTC Search Engine Land · article externe, ouvre le site de l'éditeurHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is making AI Overviews fully expanded for some queries…
Aug 31, 14:00 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurMicrosoft says it has "redesigned the navigation and enhanced tables for a more intuitive, efficient experience."
Aug 31, 13:47 UTC Search Engine Land · article externe, ouvre le site de l'éditeurYour brand may win the shortlist and lose the buyer earlier. Map prompts to see where AI introduces, recommends, compares, or drops you.
Aug 31, 13:00 UTC Search Engine Land · article externe, ouvre le site de l'éditeurAs Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your…
Aug 31, 12:00 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurConfident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Aug 31, 12:00 UTC Search Engine Land · article externe, ouvre le site de l'éditeurMicrosoft Advertising is previewing a new design and usability update for its ad platform. This update has a redesigned navigation and improved tables and layouts. This update should make managing your ad campaigns more…
Aug 31, 11:51 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurGoogle posted a note that it has made enhancements to the Merchant Center's Popular products reports. Specifically, the coverage and insights sections were improved back in June of this year, but Google just posted…
Aug 31, 11:41 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurMicrosoft is now forcing all users to log in before using Copilot, but this currently does not apply to Copilot Search answers within Bing Search. When you try to go directly to Copilot, even by clicking on the Copilot…
Aug 31, 11:31 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurRajan Patel, VP of Engineering for Google Search, has confirmed that the Google Search team is still well-resourced in its fight against search spam. The spam team continues to update its spam algorithms, such as the…
Aug 31, 11:21 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurGoogle is now showing shopping ads in a carousel format inline within AI Mode results. Plus, Google is also showing a similar ad unit at the bottom of the AI Mode results. We got a lot of ads in AI Mode now, and I guess…
Aug 31, 11:11 UTC Search Engine Roundtable · article externe, ouvre le site de l'éditeurGoogle's John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown. The post Google’s Mueller Shares Their Experience With Markdown For AI SEO appeared first on…
Aug 31, 10:44 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurThe Universal Commerce Protocol's first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes. The post UCP Releases Spec Update With Schema Changes appeared…
Aug 31, 10:00 UTC Search Engine Journal · article externe, ouvre le site de l'éditeurChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
Aug 31, 09:42 UTC Semrush Blog · article externe, ouvre le site de l'éditeurRelevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
Aug 31, 09:23 UTC Semrush Blog · article externe, ouvre le site de l'éditeurAuthor bios, schema markup, word count: all noise . Only freshness predicted top-three rankings.
Aug 31, 09:10 UTC Growth Memo (Kevin Indig) · article externe, ouvre le site de l'éditeurEnterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
Aug 31, 09:09 UTC Semrush Blog · article externe, ouvre le site de l'éditeurRank in ChatGPT search by making your content easy for AI systems to extract and by building off-site consensus.
Aug 31, 08:45 UTC Semrush Blog · article externe, ouvre le site de l'éditeurNew data finds Claude and Claude Code search at different rates, mention different brands, and send their agents to different types of pages. The post Claude Searches Web Differently From Claude Code, Data Shows…
Aug 31, 08:30 UTC Search Engine Journal · article externe, ouvre le site de l'éditeur