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News & Research

Industry news from named publishers (every item links out to the original), plus the research that defines the GEO field. Inclusion is not endorsement.

The research shelf

GEO: Generative Engine Optimization (the paper that coined GEO) ↗

The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.

Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023

AI features and your website (Google's official guidance) ↗

Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.

Google Search Central

Ahrefs research blog ↗

Empirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.

Ahrefs

Semrush research blog ↗

Large-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.

Semrush

Latest headlines

AnalysisGoogleNewsResearch

How We Earned 1,000+ Links For GEO/SEO via @sejournal, @hethr_campbell ↗

News

Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots. The post How We Earned 1,000+ Links For GEO/SEO appeared first…

Sep 01, 07:45 UTC Search Engine Journal · external article, opens the publisher's site

Google: We Don't Penalize For Old Outbound Links With Shady Content ↗

News

Google's John Mueller was asked if Google would penalize a site for old outbound links to a site that once hosted quality content and now changed ownership and hosts shady content. John said Google won't penalize such…

Aug 31, 18:59 UTC Search Engine Roundtable · external article, opens the publisher's site

Google European Search Dataset Licensing Program Details ↗

News

Google has updated its Google European Search Dataset Licensing Program page with details on the program. Google has been designated as a "gatekeeper" under the DMA and is thus legally required to share its search data…

Aug 31, 16:13 UTC Search Engine Roundtable · external article, opens the publisher's site

How To Restructure Your Marketing Team & Budget For The AI-Search Era ↗

News

Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required. The post How To Restructure Your Marketing Team & Budget For The AI-Search Era…

Aug 31, 14:30 UTC Search Engine Journal · external article, opens the publisher's site

Daily Search Forum Recap: August 31, 2026 ↗

News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is making AI Overviews fully expanded for some queries…

Aug 31, 14:00 UTC Search Engine Roundtable · external article, opens the publisher's site

Microsoft Advertising New Updated Design Preview ↗

News

Microsoft Advertising is previewing a new design and usability update for its ad platform. This update has a redesigned navigation and improved tables and layouts. This update should make managing your ad campaigns more…

Aug 31, 11:51 UTC Search Engine Roundtable · external article, opens the publisher's site

Google Merchant Center Popular Products Enhanced Coverage & Insights ↗

News

Google posted a note that it has made enhancements to the Merchant Center's Popular products reports. Specifically, the coverage and insights sections were improved back in June of this year, but Google just posted…

Aug 31, 11:41 UTC Search Engine Roundtable · external article, opens the publisher's site

Google Confirms Search Spam Team Is Fighting & Well Resourced ↗

News

Rajan Patel, VP of Engineering for Google Search, has confirmed that the Google Search team is still well-resourced in its fight against search spam. The spam team continues to update its spam algorithms, such as the…

Aug 31, 11:21 UTC Search Engine Roundtable · external article, opens the publisher's site

Google AI Mode With Inline Shopping Carousel Ads & Single Ad Unit ↗

News

Google is now showing shopping ads in a carousel format inline within AI Mode results. Plus, Google is also showing a similar ad unit at the bottom of the AI Mode results. We got a lot of ads in AI Mode now, and I guess…

Aug 31, 11:11 UTC Search Engine Roundtable · external article, opens the publisher's site

What makes a good listicle? ↗

Analysis

Author bios, schema markup, word count: all noise . Only freshness predicted top-three rankings.

Aug 31, 09:10 UTC Growth Memo (Kevin Indig) · external article, opens the publisher's site
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