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News & Research

Industry news from named publishers (every item links out to the original), plus the research that defines the GEO field. Inclusion is not endorsement.

The research shelf

GEO: Generative Engine Optimization (the paper that coined GEO) ↗

The original research defining GEO and benchmarking which content strategies (citations, quotations, statistics) actually improve visibility inside AI answers.

Princeton · Georgia Tech · Allen Institute for AI · IIT Delhi, 2023

AI features and your website (Google's official guidance) ↗

Google's own position: conventional SEO remains foundational, and there are no special technical requirements unique to AI Overviews or AI Mode.

Google Search Central

Ahrefs research blog ↗

Empirical data studies on AI Overview citations, source attribution and the shift of SERP traffic to zero-click AI responses.

Ahrefs

Semrush research blog ↗

Large-scale query studies tracking which domains get cited in AI answers and how traffic patterns are moving.

Semrush

What the stream carried, by publisher

Search Engine Roundtable 33 Search Engine Journal 27 Semrush Blog 7 Ahrefs Blog 4 Growth Memo (Kevin Indig) 3 Google Search Central 1

Headlines our pipeline collected per publisher, Oct 05–Oct 19, 2026 (75 articles; counted from this site's own news database, not publisher totals).

Latest headlines

Filtered: News · clear

AnalysisGoogleNewsResearch
SEJOct 16

Why The New York Times Puts Free Content First ↗

News

The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works. The post Why The New York Times Puts Free Content First appeared first on Search Engine Journal .

Oct 16, 19:00 UTC Search Engine Journal · external article, opens the publisher's site
SEROct 16

Google Search Ranking Volatility & Chatter Spike Today ↗

News

It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the past…

Oct 16, 11:55 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Google Ads To Allow Certification For Online Gambling Advertisers ↗

News

Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Google Ads.

Oct 16, 11:51 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Bing Tests Read More Links In Search Result Snippets ↗

News

Microsoft is testing placing "read more" links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a "Read more" link at the…

Oct 16, 11:41 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Google Ads Lead Form Adds Lead Scoring For Lead Qualification ↗

News

Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether they qualify under…

Oct 16, 11:31 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Bing Search Testing Popular Links On Snippets ↗

News

Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.

Oct 16, 11:21 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Google Ads API Releases Twice Per Month Going Forward ↗

News

Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads API update monthly…

Oct 16, 11:11 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Google Updated Indexing API Quota Details & More ↗

News

Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial testing explanation…

Oct 16, 10:05 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 16

Google Dataset Search Currently Not Returning Search Results ↗

News

For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] - did not match any…

Oct 16, 01:37 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 15

Universal Cart Launches In Google Search (U.S.) ↗

News

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping…

Oct 15, 13:40 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 15

Google Automotive Model Feeds On Search Ads (Vehicle Top Ads) ↗

News

Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase…

Oct 15, 11:51 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 15

Google Tests New Search Bar In Google App ↗

News

Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to…

Oct 15, 11:41 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 15

Google Ads API Version 26 Now Out Available ↗

News

Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items…

Oct 15, 11:31 UTC Search Engine Roundtable · external article, opens the publisher's site
SEROct 15

Google Ads Updates Sexual Content Policy With More Examples ↗

News

Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and…

Oct 15, 11:21 UTC Search Engine Roundtable · external article, opens the publisher's site
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