Machine Readability Optimization
Improving structure, schema, crawlability, and extractability.
When to use it: Usually a technical subset of the discipline rather than the whole of it.
Google's own position, worth keeping in view: conventional SEO remains foundational, and Google states there are no special technical requirements unique to appearing in AI Overviews or AI Mode. It refers to terms like AEO and GEO as emerging industry terminology rather than replacements for SEO (developers.google.com/search/docs/appearance/ai-features).
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