AI Visibility Optimization
Improving brand mentions and citations in AI answers.
When to use it: Best when measuring brand exposure rather than website traffic — the outcome term in this site's hierarchy.
Google's own position, worth keeping in view: conventional SEO remains foundational, and Google states there are no special technical requirements unique to appearing in AI Overviews or AI Mode. It refers to terms like AEO and GEO as emerging industry terminology rather than replacements for SEO (developers.google.com/search/docs/appearance/ai-features).
See how your site scores on this — the AI Search Optimization Score measures readiness for generative search, answer engines, AI citations, and traditional search.
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