AEO Answer Engine Optimization
Getting selected, quoted, or cited in direct answers.
Когда применять: Use when the goal is becoming the answer, citation, or recommendation instead of merely ranking as a blue link.
What AEO covers
AEO is the term marketing and SEO firms reach for most often. It focuses on becoming the answer rather than a result: the response an assistant gives, the citation under an AI Overview, the recommendation in a chat.
Historically it is slightly broader than GEO because it also covers the older answer surfaces — featured snippets, voice assistants, knowledge panels, People Also Ask — while GEO is tied directly to generative AI engines.
Practicing AEO
Structure content as questions with direct, complete answers; mark up real FAQs with FAQPage schema; open pages with the answer instead of the wind-up; keep facts dated and attributable. Answer engines quote passages that stand alone.
Google's own position, worth keeping in view: conventional SEO remains foundational, and Google states there are no special technical requirements unique to appearing in AI Overviews or AI Mode. It refers to terms like AEO and GEO as emerging industry terminology rather than replacements for SEO (developers.google.com/search/docs/appearance/ai-features).
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