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madisonlabs.ai

Crawled Sep 09, 2026 12:05 UTC · Review type: Initial full analysis · Visit site ↗

SEO B green zone classic search visibility
AIO C yellow zone AI & answer-engine visibility

AI Search Optimization Score

Measures a website's readiness for generative search, answer engines, AI citations, and traditional search.

Traffic Strength — Below the measurable range (top 1M most-visited domains), which is normal for small and new sites. It never lowers the other scores.
Overall Digital Authority 84/100 B Composite of every measured category, including popularity, domain age and trust signals.

Madison Labs scores 85 (B) for traditional SEO and 72 (C) for AI and answer-engine visibility, meaning the site is reasonably findable in classic search but is underperforming where AI tools like ChatGPT and Perplexity source their answers. The biggest theme across both scores is thin on-page substance: the homepage has very little text and no structured data, which drags the AIO score down most. Addressing these content and markup gaps is the clearest path to improving how both search engines and AI systems understand what the business does.

SEO: meets the strong-ranking profile. AIO: 13 points below the strong-ranking profile. The 85-point benchmark is the score a site meeting the practices that consistently strong-ranking sites follow would earn on these same checks: a measured yardstick, not live competitor rankings.

Category scores

Each category is a weighted set of measured checks; unmeasurable categories are excluded from the grade, not guessed.

AI & answer engines 77 Accessibility 100 Authority & trust 75 Speed & performance 100 Technical SEO 95 Mobile usability 100 Titles, content & keywords 77 Structured data & social 28 Search visibility 100

Not measurable on this site, excluded rather than guessed: Local search.

Both scores against the strong-ranking benchmark

SEO 85 AIO 72 benchmark 85

Score breakdown

Each score is built from weighted categories; the contribution column shows exactly how many points each category adds to the total (weights renormalize over what was measurable). Categories reuse the same underlying checks; nothing is double-crawled.

AIO AI-optimization categories

CategoryScoreWeightContribution
Crawlability & indexability 100 15% 15.0 pts
Content quality & originality 68 15% 10.2 pts
Answerability & page structure 83 15% 12.4 pts
Authority & trust 75 12% 9.0 pts
Entity clarity 25 10% 2.5 pts
Structured data 20 8% 1.6 pts
Citation worthiness 50 8% 4.0 pts
Topical coverage & internal linking 100 7% 7.0 pts
Freshness & factual maintenance 100 5% 5.0 pts
User experience & performance 100 5% 5.0 pts
AIO total72/100

SEO SEO categories

CategoryScoreWeightContribution
Search visibility 100 18% 19.6 pts
Titles, content & keywords 77 16% 13.4 pts
Technical SEO 95 12% 12.4 pts
Speed & performance 100 10% 10.9 pts
Mobile usability 100 8% 8.7 pts
Structured data & social 28 8% 2.4 pts
Local search — 8% n/a
Authority & trust 75 14% 11.4 pts
Accessibility 100 6% 6.5 pts
SEO total85/100

Recommendations

Each item is tagged with the score it improves (SEO, AIO, or both) and carries a status: To do = on your current plan · ✓ Done = the change was detected on a re-check of your site · Still open = re-checked but not detected yet · Awaiting external data = a crawl of your site alone cannot confirm it.

Your SEO is ahead of your AIO. If the classic search work is already done, the AIO-tagged items below are where the untapped visibility is: they make your site readable and quotable by AI assistants.

Used in the copy-paste fix prompts below. Hand them to ChatGPT, Claude, or whatever tool edits your site.
1

Tighten the page title to lead with what you do

SEO + AIO To do

The current title is 61 characters — 'Madison Labs — Building the Next Generation of Digital Brands' — which sits at the upper edge of what search engines display cleanly and buries the core service behind a tagline. A descriptive title that names your specific offering typically helps search engines and AI systems match your page to relevant queries. Consider a rewrite such as: "Madison Labs — Digital Brand Strategy & Growth Agency".

Paste into your AI tool; after publishing the fix, re-check below to turn this item green.
2

Add JSON-LD structured data to your homepage

SEO + AIO To do

The crawler found no valid JSON-LD structured data on the homepage, which is the primary reason Structured data & social scored just 28 out of 100. Structured data gives search engines and AI answer engines explicit, machine-readable facts about your organization — name, URL, services, contact details — rather than forcing them to guess from prose. Adding at minimum an Organization schema block with your name, logo, and URL typically helps your site appear in knowledge panels and AI-generated summaries.

Paste into your AI tool; after publishing the fix, re-check below to turn this item green.
3

Expand homepage copy to describe what you do and for whom

SEO + AIO To do

Only 164 words of visible text were detected on the homepage, which gives search crawlers and AI models very little to work with when deciding what topics or questions your site is relevant to. Thin content is a key contributor to the C grade in AI & answer-engine visibility, where engines need enough context to confidently cite or surface a page. Aim for at least 300–500 words that clearly explain your services, target clients, and differentiators — this typically helps both ranking relevance and AI discoverability.

Paste into your AI tool; after publishing the fix, re-check below to turn this item green.
4

Structured-data implementation

SEO + AIO To do

A developer can add schema.org markup sitewide; validation itself is free (schema.org validator, Google Rich Results test).

Optional third-party service, listed for completeness; we have no affiliation and receive nothing if you buy.

One combined prompt covering every open recommendation, in priority order.

GEO & AI Visibility Audit every check, with evidence

✓ pass · ! partial · ✗ fail · i informational · – not applicable. Every row states what was actually measured on this crawl.

✓ Crawlers allowed (robots.txt) robots.txt present and does not block all crawling.
✓ Homepage indexable (no noindex) No noindex directive on the homepage.
✓ XML sitemap Sitemap found at https://madisonlabs.ai/sitemap.xml with 8 <loc> entries.
✓ Canonical URL declared rel=canonical → https://madisonlabs.ai/
✓ HTTP redirects to HTTPS http:// version 301/302-redirects to https://.
✓ One canonical host (www vs apex) www/apex variants resolve to a single canonical host.
✓ Missing pages return real 404s Non-existent URLs correctly return HTTP 404.

Titles, content & keywords counts toward SEO + AIO

! Page title Title (61 chars): “Madison Labs — Building the Next Generation of Digital Brands”
✓ Meta description Description (84 chars): “We build and operate digital brands, information platforms, and AI-powered products.”
✓ Exactly one H1 heading 1 <h1> tag(s) found: “Building What’s Next.”
! Homepage content depth 164 words of visible text on the homepage.
✓ Internal linking 19 internal links on the homepage.

Technical SEO counts toward SEO + AIO

✓ Served over HTTPS Final URL: https://madisonlabs.ai/
! HSTS header No Strict-Transport-Security header.
✓ Text compression Content-Encoding: gzip on the homepage response.
✓ HTTP/2 or newer Negotiated HTTP/2 from our server.
✓ No mixed content All referenced resources use https.
✓ Character encoding declared Charset declared.
✓ Short redirect chain 0 redirect hop(s) from the submitted URL to the final page.

Speed & performance counts toward SEO + AIO

✓ Server response time (TTFB) 2 ms to first byte, measured once from our server at review time.
✓ HTML document size Homepage HTML is 19 KB (before images/scripts).
✓ Referenced resources 1 scripts, 0 stylesheets, 0 images referenced in the HTML.
✓ Render-blocking scripts 0 script(s) in <head> without defer/async.

Mobile usability counts toward SEO + AIO

✓ Mobile viewport tag viewport: “width=device-width, initial-scale=1”
✓ No fixed-width viewport Viewport is not fixed-width.
✓ Responsive CSS signals Media queries detected in the delivered HTML/linked styles.

Structured data & social counts toward SEO + AIO

✗ Structured data (JSON-LD) No valid JSON-LD structured data on the homepage.
✗ Identity schema (Organization/WebSite) No Organization/WebSite-type schema found.
! Open Graph tags Open Graph present: og:description, og:site_name, og:title, og:url
! Twitter/X card No twitter:card tag.
✓ Favicon Icon link declared.

AI & answer engines counts toward AIO

✓ AI crawlers allowed No AI/answer-engine crawlers are blocked in robots.txt (checked: GPTBot, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended, CCBot).
! llms.txt No /llms.txt (an emerging convention for guiding AI assistants; low weight because adoption is still early).
! Q&A / HowTo schema No FAQPage/QAPage/HowTo schema — answer engines favor explicitly structured questions and answers.
✓ Clear content sections (H2s) 2 H2 section heading(s) on the homepage.
! Direct opening summary First paragraph is 11 words. “We build and operate digital brands, information platforms, and AI-powered products.…”
! RSS/Atom feed No RSS/Atom feed link.
✓ Freshness signals Found: Last-Modified header, a current/recent year in the visible text.

Local search counts toward SEO

– Local-business signals No phone number, street address or map found — this category is excluded from the grade. If you serve a local area, adding these matters a lot; if you're not a local business, it doesn't apply.

Authority & trust counts toward SEO + AIO

i Global popularity rank Not in the Tranco top-1M most-visited domains — normal for small, new and local sites. This check only ever adds points; absence never subtracts.
! Domain age Registered 2025-06-28 (1.2 years ago) per the public RDAP registry record.
✓ About / Contact / Privacy discoverable Linked from homepage: about, contact, privacy.
! Social profiles linked No social profile links found.
– Backlink profile Not measured: external backlink counts and domain-authority scores require commercial link-index data this tool does not query. Treat any tool that shows them 'free' with care — ask where the numbers come from.

Accessibility counts toward SEO + AIO

✓ Page language declared <html lang="en">
– Image alt text No <img> elements on the homepage to evaluate.
– Form fields labelled No visible form fields on the homepage.
✓ Links have accessible names All links have text or accessible names.

Crawl facts: TTFB 2 ms · 19 KB HTML · HTTP/2 · 0 redirect(s) · measured once from our server at 2026-09-09T12:05:15+00:00.

Review history

DateTypeSEOAIO
Sep 09, 2026 12:05 UTC Initial B 85/100 C 72/100

Re-checks verify your recommendations against a fresh crawl. Results in search engines and external data typically take longer to move than on-site fixes.

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