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andrewihughes.com

Crawled Aug 15, 2026 22:21 UTC · Review type: Initial full analysis · Visit site ↗

SEO D yellow zone classic search visibility
AIO F red zone AI & answer-engine visibility

AI Search Optimization Score

Measures a website's readiness for generative search, answer engines, AI citations, and traditional search.

Traffic Strength Below the measurable range (top 1M most-visited domains) — normal for small and new sites, and it never lowers the other scores.
Overall Digital Authority 70/100 C Composite of every measured category — including popularity, domain age and trust signals.

Andrew Hughes's site scores 67 (D) for traditional SEO and 56 (F) for AI and answer-engine visibility, meaning it is hard to find in both classic search results and AI-generated answers. The most pressing theme is a near-total lack of meaningful content: with only 4 words of visible text on the homepage and no meta description, search engines and AI tools have almost nothing to work with, which drags the AIO score down most severely. Fixing the content and basic on-page signals is the single highest-leverage step available right now.

SEO: 18 points below the strong-ranking profile. AIO: 29 points below the strong-ranking profile. The 85-point benchmark is the score a site meeting the practices that consistently strong-ranking sites follow would earn on these same checks — a measured yardstick, not live competitor rankings.

Category scores

Each category is a weighted set of measured checks; unmeasurable categories are excluded from the grade, not guessed.

Score breakdown

Each score is built from weighted categories; the contribution column shows exactly how many points each category adds to the total (weights renormalize over what was measurable). Categories reuse the same underlying checks — nothing is double-crawled.

AIO AI-optimization categories

CategoryScoreWeightContribution
Crawlability & indexability 73 15% 10.9 pts
Content quality & originality 36 15% 5.4 pts
Answerability & page structure 33 15% 5.0 pts
Authority & trust 42 12% 5.0 pts
Entity clarity 75 10% 7.5 pts
Structured data 80 8% 6.4 pts
Citation worthiness 75 8% 6.0 pts
Topical coverage & internal linking 50 7% 3.5 pts
Freshness & factual maintenance 50 5% 2.5 pts
User experience & performance 80 5% 4.0 pts
AIO total56/100

SEO SEO categories

CategoryScoreWeightContribution
Search visibility 62 18% 12.1 pts
Titles, content & keywords 33 16% 5.7 pts
Technical SEO 95 12% 12.4 pts
Speed & performance 80 10% 8.7 pts
Mobile usability 88 8% 7.7 pts
Structured data & social 83 8% 7.2 pts
Local search 8% n/a
Authority & trust 42 14% 6.4 pts
Accessibility 100 6% 6.5 pts
SEO total67/100

Recommendations

Each item is tagged with the score it improves (SEO, AIO, or both) and carries a status: To do = on your current plan · ✓ Done = the change was detected on a re-check of your site · Still open = re-checked but not detected yet · Awaiting external data = a crawl of your site alone cannot confirm it.

Your SEO is ahead of your AIO. If the classic search work is already done, the AIO-tagged items below are where the untapped visibility is — they make your site readable and quotable by AI assistants.

Used in the copy-paste fix prompts below — hand them to ChatGPT, Claude, or whatever tool edits your site.
1

Add a descriptive meta description to the homepage

SEO + AIO To do

The crawler found no meta description at all, so search engines will pull random text from the page to use as a snippet — which is especially risky here given there are only 4 words of visible content to draw from. A well-written description typically helps click-through rates by telling searchers exactly what the page offers before they visit. Consider something like: "Andrew Hughes — [your profession or service], helping [target audience] with [core value proposition]. Based in [location]. Get in touch today."

Paste into your AI tool; after publishing the fix, re-check below to turn this item green.
2

Expand homepage copy so engines can understand what you do

SEO + AIO To do

The crawler measured just 4 words of visible text on the homepage, which gives search engines and AI answer engines almost no signal about who you are, what you offer, or who you serve. Thin content is the primary reason the AIO score sits at 56 (F), because AI tools summarise and cite pages that clearly explain a topic — a near-empty page is effectively invisible to them. Add at minimum a short introductory paragraph covering your name, role, the people you help, and how to contact you, then consider adding sections for services, work samples, or a bio.

Paste into your AI tool; after publishing the fix, re-check below to turn this item green.
3

Link to an About, Contact, and Privacy page from the homepage

SEO + AIO To do

The crawler found no links from the homepage to any About, Contact, or Privacy page, which contributes to the low Authority & Trust category score of 42. Search engines use these pages as trust signals, and their absence can make the site appear incomplete or unvetted — particularly for AI tools that assess credibility before surfacing a source in an answer. Create these pages (even simple one-page versions) and add them to your main navigation or footer so they are reachable from every part of the site.

Paste into your AI tool; after publishing the fix, re-check below to turn this item green.
4

Content/copywriting help

SEO + AIO To do

A content writer can build out thin pages and target the search terms your audience actually uses (keyword research tools are typically paid).

Optional third-party service — listed for completeness; we have no affiliation and receive nothing if you buy.

5

Digital PR / link building

SEO + AIO To do

Earning coverage and links from reputable sites is the main paid route to authority. Avoid link sellers promising fixed quantities — search engines penalize purchased links.

Optional third-party service — listed for completeness; we have no affiliation and receive nothing if you buy.

One combined prompt covering every open recommendation, in priority order.

GEO & AI Visibility Audit every check, with evidence

✓ pass · ! partial · ✗ fail · i informational · – not applicable. Every row states what was actually measured on this crawl.

Crawlers allowed (robots.txt) robots.txt present and does not block all crawling.
Homepage indexable (no noindex) No noindex directive on the homepage.
XML sitemap No XML sitemap found (checked robots.txt Sitemap: lines and /sitemap.xml).
Canonical URL declared rel=canonical → https://www.andrewihughes.com
HTTP redirects to HTTPS The http:// version did not redirect to https:// — both versions may be indexed separately.
One canonical host (www vs apex) www/apex variants resolve to a single canonical host.
Missing pages return real 404s A deliberately non-existent URL returned HTTP 200 (a 'soft 404') — search engines may index error pages.

Titles, content & keywords counts toward SEO + AIO

Page title Title (20 chars): “Home | Andrew Hughes”
Meta description No meta description — search engines will improvise the snippet.
Exactly one H1 heading 0 <h1> tag(s) found.
Homepage content depth 4 words of visible text on the homepage.
! Internal linking 0 internal links on the homepage.

Technical SEO counts toward SEO + AIO

Served over HTTPS Final URL: https://www.andrewihughes.com/
! HSTS header No Strict-Transport-Security header.
Text compression Content-Encoding: gzip on the homepage response.
HTTP/2 or newer Negotiated HTTP/2 from our server.
No mixed content All referenced resources use https.
Character encoding declared Charset declared.
Short redirect chain 0 redirect hop(s) from the submitted URL to the final page.

Speed & performance counts toward SEO + AIO

! Server response time (TTFB) 456 ms to first byte, measured once from our server at review time.
HTML document size Homepage HTML is 9 KB (before images/scripts).
Referenced resources 6 scripts, 2 stylesheets, 0 images referenced in the HTML.
Render-blocking scripts 0 script(s) in <head> without defer/async.

Mobile usability counts toward SEO + AIO

Mobile viewport tag viewport: “width=device-width, initial-scale=1.0”
No fixed-width viewport Viewport is not fixed-width.
! Responsive CSS signals No media queries visible in the HTML itself (external stylesheets were not fetched, so responsive rules may exist there).

Structured data & social counts toward SEO + AIO

Structured data (JSON-LD) JSON-LD types found: WebSite
Identity schema (Organization/WebSite) Identity types: WebSite
! Open Graph tags Open Graph present: og:site_name, og:title, og:type, og:url
Twitter/X card twitter:card = summary_large_image
! Favicon No icon link declared in the HTML.

AI & answer engines counts toward AIO

AI crawlers allowed No AI/answer-engine crawlers are blocked in robots.txt (checked: GPTBot, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended, CCBot).
llms.txt /llms.txt present.
! Q&A / HowTo schema No FAQPage/QAPage/HowTo schema — answer engines favor explicitly structured questions and answers.
! Clear content sections (H2s) 0 H2 section heading(s) on the homepage.
! Direct opening summary First paragraph is 0 words.
! RSS/Atom feed No RSS/Atom feed link.
! Freshness signals No Last-Modified header, dated <time> elements, or recent year visible — assistants prefer content they can date.

Local search counts toward SEO

Local-business signals No phone number, street address or map found — this category is excluded from the grade. If you serve a local area, adding these matters a lot; if you're not a local business, it doesn't apply.

Authority & trust counts toward SEO + AIO

i Global popularity rank Not in the Tranco top-1M most-visited domains — normal for small, new and local sites. This check only ever adds points; absence never subtracts.
Domain age Registered 2019-03-26 (7.4 years ago) per the public RDAP registry record.
About / Contact / Privacy discoverable Linked from homepage: none found.
! Social profiles linked No social profile links found.
Backlink profile Not measured: external backlink counts and domain-authority scores require commercial link-index data this tool does not query. Treat any tool that shows them 'free' with care — ask where the numbers come from.

Accessibility counts toward SEO + AIO

Page language declared <html lang="en">
Image alt text No <img> elements on the homepage to evaluate.
Form fields labelled No visible form fields on the homepage.
Links have accessible names All links have text or accessible names.

Crawl facts: TTFB 456 ms · 9 KB HTML · HTTP/2 · 0 redirect(s) · measured once from our server at 2026-08-15T22:21:28+00:00.

Review history

DateTypeSEOAIO
Aug 15, 2026 22:21 UTC Initial D 67/100 F 56/100

Re-checks verify your recommendations against a fresh crawl. Results in search engines and external data typically take longer to move than on-site fixes.

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