Titles & meta descriptions

Small tags, outsized influence

The title tag is the strongest on-page statement of what a page is about. It becomes your clickable headline in search results, your browser-tab label, and the name AI assistants use when citing you. The meta description becomes the snippet under the headline; it rarely affects ranking directly, but it decides whether people click.

Missing either one forces search engines to improvise from page content, often badly and differently for every query.

What this site measures

Title presence and length (roughly 15–60 characters displays fully), meta description presence and length (roughly 50–160 characters), and exactly one H1 heading stating the page's topic. Each check shows the actual text our crawler saw.

How to improve

• Lead the title with what the page is, in the words your audience searches.
• One title per page, unique across the site; duplicates blur every page involved.
• Write the description as one honest sentence of benefit plus one of specifics.
• Put the brand at the end of the title, not the start, unless you're a household name.
• Keep one H1 per page that matches the title's promise.

Common mistakes

Home pages titled 'Home'. Keyword-stuffed titles that read like spam and get rewritten by Google anyway. Descriptions that repeat the title instead of adding specifics. Multiple H1s from copy-pasted page builders.