Hız & Core Web Vitals
Slow pages lose visitors before they load, and page experience feeds rankings. Etkiler: SEO + AIO
Why milliseconds matter
Visitors abandon pages that take more than a few seconds, and search engines fold page-experience metrics (Google's Core Web Vitals) into ranking. Speed also controls crawl efficiency: a slow server gets crawled less, so changes take longer to be noticed. AI crawlers time out on slow pages the same way people do.
The big levers, in order: server response time (TTFB), text compression, HTTP/2 or newer, render-blocking scripts, and image weight.
What this site measures
TTFB from our server (a lab measurement, labeled as such), HTML document size, the number of referenced resources, render-blocking scripts in the head, and modern image delivery (WebP/AVIF, lazy loading). Google's free PageSpeed Insights adds field data from real Chrome visitors; the two views complement each other.
How to improve
- Get server response under ~300 ms with caching or a CDN.
- Enable gzip or Brotli compression and HTTP/2 on the server, usually one setting.
- Add defer or async to every script that isn't needed for first paint.
- Serve images as WebP/AVIF, sized to their containers, with loading="lazy".
- Audit third-party tags ruthlessly; each one is someone else's slow server.
Common mistakes
A dozen marketing pixels loaded synchronously in the head. Hero images shipped at 4000px width. Cheap shared hosting with 2-second TTFB under real traffic. Measuring once on office wifi and calling it fast.
Sitenizin bu konuda nerede durduğunu görün: derecelendirin ve her kontrol kanıtını göstersin.
Sitemi notlandır →Daha fazla rehber
Keşfedilen bir web sitesi oluşturmak
Starting from zero? The platform choices, pages and foundations that decide whether your site is visible from day one.
Tam rehberi oku →Web sitenizi doğru sırayla iyileştirmek
The improvement playbook: what to fix first, what compounds, and how to verify each step actually landed.
Tam rehberi oku →GEO, AEO ve LLMO: yeni alfabenin açıklaması
The three terms you'll hear most for AI-era optimization: what each means, how they differ, and what to actually do about them.
Tam rehberi oku →Arama sıralaması nasıl çalışır
Crawling, indexing, ranking, and which of the three you actually control.
Tam rehberi oku →Yapay zeka ve cevap motorları (AIO)
A growing share of questions never reach a results page; an assistant answers them.
Tam rehberi oku →Başlıklar ve meta açıklamalar
Your headline and your sales pitch in every results page and AI citation.
Tam rehberi oku →