HTTPS e segnali di sicurezza
The padlock is table stakes for rankings, browsers and user trust. Influisce su: SEO
Security as a visibility signal
HTTPS has been a ranking signal for years, and browsers now actively warn on plain HTTP pages and mixed content. One insecure script on a secure page can break the padlock and, with it, visitor trust. HSTS tells browsers to never even try HTTP again.
Security failures also get sites de-listed abruptly: a hacked page injected with spam can trigger warnings in results within days.
What this site measures
Whether the site serves over HTTPS, whether HTTP redirects to HTTPS, the HSTS header, mixed-content references, declared charset, and modern protocol support (HTTP/2 or newer).
How to improve
- Certificates are free (Let's Encrypt) and automatic on most modern hosting.
- 301-redirect all HTTP URLs to their HTTPS twins, sitewide.
- Fix mixed content: every script, style, image and frame loads over https.
- Add HSTS once you're confident HTTPS is stable everywhere.
- Keep platforms and plugins updated; most hacks exploit known old bugs.
Common mistakes
A valid certificate but no redirect, so both versions live in parallel. Hardcoded http:// image URLs from an old migration. Letting the certificate lapse on the weekend nobody's watching.
Scopri dove si posiziona il tuo sito su questo: valutalo e ogni controllo mostra le proprie prove.
Valuta il mio sito →Altre guide
Costruire un sito web che si fa trovare
Starting from zero? The platform choices, pages and foundations that decide whether your site is visible from day one.
Leggi la guida completa →Migliorare il tuo sito web, nel giusto ordine
The improvement playbook: what to fix first, what compounds, and how to verify each step actually landed.
Leggi la guida completa →GEO, AEO & LLMO: il nuovo alfabeto, spiegato
The three terms you'll hear most for AI-era optimization: what each means, how they differ, and what to actually do about them.
Leggi la guida completa →Come funziona il posizionamento nei motori di ricerca
Crawling, indexing, ranking, and which of the three you actually control.
Leggi la guida completa →AI e answer engine (AIO)
A growing share of questions never reach a results page; an assistant answers them.
Leggi la guida completa →Titoli e meta description
Your headline and your sales pitch in every results page and AI citation.
Leggi la guida completa →